As regular readers know, I love AC Transit. I think the bus service the agency provides is overall pretty great, but I am often disheartened by the misconceptions people have about riding the bus and AC Transit seems to do little to counter this.
Well, today they launched a contest that I hope will do a lot to improve their image. They’re asking for bus riders to submit 1-3 minute videos that tell “your AC Transit story.” The video can be of any style – documentary, animated, dramatic, funny – but it has to show how AC Transit improves your life and the community.
I initially wondered if more than a few people would enter, until I saw the prizes they’re offering, including the grand prize of $1500 and 6 months of free bus passes.
Unfortunately, film is not my medium and I don’t see how I could possibly put something together by October 10th, but I hope some of my readers will enter this contest.
Whether you’re interested in entering or not, you should check out the new website AC Transit put together for this – ACT for me. It features some nice photos and mini-stories about bus riders and there’s a neat calculator to determine how mus gas money and CO2 you save by riding the bus. By not driving to work, I prevent 1,367 lbs of CO2 from being emitted every year!
I’m glad to see AC Transit taking advantage of internet outreach and I hope to see more campaigns like this from them in the future.